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PUMP FUN FANTASY
Brand kit

Draft the trenches

original work · fonts OFL
PUMP FUN FANTASYdraft the trenches

Fantasy football for the trenches. Users draft 5 memecoin KOLs, every 10 SOL of realized on-chain profit is 1 point, and the top teams each week win SOL. The look mixes trench chaos (pixel type, pump green, stickers, ticker tape) with fantasy-broadcast order (lineups, scoreboards, ranks). Chaos in the decoration, discipline in the data.

01 · Logo

Pixel trophy, green candle

32 × 32 grid. Whole cells only, crisp edges. Dashed box = clear space (4 cells on every side).

On dark
On light
App icon
App icon (one color)
X profile picture
X avatar
Favicon
Favicon 32px
Min UI size 24px
  • Do: scale in whole multiples of the grid (32, 64, 96…).
  • Don't: rotate, outline, gradient, or drop-shadow the mark.
  • Don't: recolor the candle red or put the two-color mark on green.
  • Don't: put the logo inside a pill shape.
02 · Color

Ink, chalk, pump green

ink
#090c0a
Background, text on green
panel
#121815
Cards and panels
line
#233029
Borders, dividers
chalk
#f1f7ee
Primary text, the cup
mute
#97a89e
Secondary text
pump
#3df58c
Brand, positive points, CTAs
pump-2
#8bffbb
Hover, labels on deep green
lime
#d6ff3d
Focus ring, rare highlight
loss
#ff5266
Negative points, LIVE
gold
#ffd23f
Rank #1, carried-by, prizes
sky
#6fd6ff
Avatar and chart accent
pink
#ff7ad9
Avatar and chart accent

About 80% ink and panels, 12% text, 6% pump, 2% everything else. Green and red always mean up and down.

03 · Type

Four fonts, four jobs

Display
Bungee
Headlines, team names · 30–44px web, 80–120px art
Draft the trenches.
Pixel label
Silkscreen
Kickers, chips, tickers · 9–11px web
Live · week 3 · my lineup
Body
Chivo
Sentences, handles, buttons · 14–16px web
Draft 5 KOLs. Their on-chain profit is your score.
Numbers
JetBrains Mono
Points (2 decimals), ranks, scores · tabular
+4.27 9.57 #1
04 · Voice

Group chat, with a box score

Short sentences. Periods, commas, colons, no em dashes. Concrete over hype. Never promise prize amounts or returns, never imply a KOL endorses us.

Do
Don't
Draft 5 KOLs. Their on-chain profit is your score.
Revolutionizing SocialFi with on-chain fantasy primitives.
10 SOL profit = 1 point. Losses go negative.
Earn massive rewards with every trade!
Top teams win SOL every week.
Win 100 SOL guaranteed weekly.
Carried by @wickhunter +4.27
@wickhunter is officially playing Pump Fun Fantasy
X bio · 143 chars

Fantasy football for the trenches. Pick 5 real KOLs. Every 10 SOL they make on-chain = 1 pt for you. One leaderboard. Top teams win SOL weekly.

Launch tweet

Pump Fun Fantasy is live. Pick 5 real KOLs. When they bank profit on-chain, you score. 10 SOL profit = 1 point. One leaderboard. Everyone vs everyone. Top teams win SOL every week. pumpfunfantasy.lol

05 · Assets

The kit

X banner
X banner · 1500×500 · bottom-left kept clear for the avatar · BRAND-ASSETS/x/x-banner-1500x500.png

Players on marketing art are fictional placeholders with generated pixel avatars. Share cards for real KOLs and teams render live at /api/og/kol/:slug and /api/og/team/:teamId?week=N.

06 · Legal

Fine print

All brand artwork is original work. Pump Fun Fantasy is not affiliated with, endorsed by or sponsored by Pump.fun, ESPN or any KOL listed. Bungee, Silkscreen, Chivo and JetBrains Mono are used under the SIL Open Font License 1.1. Not financial advice.